ImagesEverything Los Angeles
Online Coaching Programs
The Online Marketing Immersion Program is 12-weeks of intensive module-based training giving entrepreneurs the tools and information they need to launch and manage online marketing programs, saving time, hassle, and money.
Each weekly session is 2.5 hours of information, resources, examples, homework, and Q&A. The intention is to make sure all participants have the confidence and the tools needed to manage the content of each module by the end of class.
Our mantra is No Participant Left Behind.
Testimonials: Read what some of our clients are saying about OMI
Tommy Gaebel and the OMI Program have taken my business to the next level. My initial consult with him was just about SEO, and since we've been working together (over a year now) my business growth has been dramatic. I'm thrilled with what we've been able to accomplish in such a short period of time.
Dr. Michelle Dodge
www.MGDodgeChiropractic.com
I contacted IELA to get a handle on my online marketing. I've hired a marketing manager before and she didn't deliver anything on what she promised. Tom Gaebel's approached helped me figure out how to take the reigns and manage my own marketing, and it was easier than I thought. I now feel I have the tools I need to manage it all myself, so if I do hire another marketer, at least I can speak the language.
– Carol Brigham
CarolBrighamPhotography.com
Tommy has been instrumental in helping me build my business. I would have been completely lost and overwhelmed without him and his OMI program.
Marketing and Social Media are NOT my area of expertise, but Tommy made it so much easier to understand. All I had to do was keep following the next step in the OMI process.
I now have a website, a brand, and a marketing process to follow so my message is clear and consistent.
Working with Tommy was a total game-changer, I can’t recommend him enough.
– Mel Peirce
MelPeirce.com
My Social Media and web skills are practically non-existent. I didn't feel I had time to even think about creating content for my business marketing. I signed up for the OMI Content Writing Workshop and everything changed. Thomas's methods are so simple, and he's spot-on when he says that the content practically writes itself.
Thanks for the Help Tommy G! I highly recommend!.
- Lisa Reynolds
ReynoldsRealTeam.com
[PHASE ONE]
BRANDING
WEEK 1
Logo & Style Guide Setup
Every great product or program has used a style guide for maintaining consistency in message delivery.
In week 1 we nail down your branding style and show you how to use your style guide so all marketing materials practically design themselves.
WEEK 2
Mission & Tagline Development
Your project mission should never be vague or broad. At this phase, we'll develop a clear and concise mission that validates your service and identifies a target market. Then we'll distill this mission down to develop your tagline.
Think of your tagline as a logo for the ears. A few words are all it takes to make your mark, but they have to be the right words. In this module, we’ll establish a tagline that sums up your mission into a single, relatable, enduring phrase, that clients will remember.
WEEK 3
Web Development Setup
URLs, hosting, site platforms, web content, imagery, search engine optimization, there's a lot more to your website than most people know. In week three we go through the list, step-by-step, of effective web development until you're savvy and ready to launch.
WEEK 4
Social Media
Social media has become a strong and effective method for free content marketing, but there are best practices you need to know to make it work effectively, boost your brand, and market your product. In week 4 we'll discuss your options, what to practice, what to avoid, and show you some examples of how social media is done right.
[PHASE TWO]
CONTENT
WEEK 5
Identify Your Pillars
What arena does your business work in? What are the key areas you’ll be focusing on? Identifying your pillars is a critical step to creating your marketing content. Whether they number 1, 2, 5 or 12, these critical arenas help you identify what challenges your clients face and what solutions you plan to bring them.
Identifying and owning these pillars is a key ingredient for scaling your business model.
WEEK 6
Challenges and Solutions
Identifying the challenges your clients face will connect them with your program. Articulating the solutions you bring to the table will lead them on a path straight to you.
In week 2 we'll do a deep dive and nail down the specific challenges your audience faces, and establish clear, well-versed solutions to address those problems.
WEEK 7
OMI Content Writing Workshop
Not all of us are born great writers, and writing copy for marketing is a special skill of its own. The OMI content writing workshop helps you develop strong, engaging content, using a standard content-building formula.
When you apply your client challenges and your established solutions to this formula, your marketing content virtually writes itself every time.
WEEK 8
Choosing Your Media
Blogging, online video, podcasting, or live online events – Week 8's program gives you a comprehensive walk-through of these tools commonly used to deliver marketing messages and content online.
Focusing on the right tool for your interests, skills, and product is essential to delivering your message quickly and effectively.
[PHASE THREE]
STRATEGY
WEEK 9
Media Setup
Media setup takes time and savvy, whether it’s Youtube, Facebook groups, ZOOM live events, blogging or podcasting. In Phase 3 we’ll walk you through these options step-by-step to show you how to set up these amazing content-delivery tools.
WEEK 10
Recorded and Live Events
If you're inclined to address your audience through recording or live events, scripting your content for recorded delivery is critical. Editing your online video for better communication is also a good idea. Learn the tools to fast, effective, and concise multimedia communication online.
WEEK 11
FB&Google Campaigns
FACEBOOK and GOOGLE are effective AD promotion options for any online product or service. The OMI program will show you how to use these tools, and give you the skills you need to create effective and profitable campaigns online for your product or service.
WEEK 12
Lead Strategizing
Just posting ads and waiting for clients to call you is like walking halfway to the beach and waiting for the waves to show up. Email marketing, online funnels, permission marketing are all effective tools for generating leads that develop into sales. The OMI program will go over these options to help you develop best practices for your business, and establish a system for solid client conversion.
BONUS WORKSHOPS:
These special workshops for qualified clients are designed to streamline your launch and flatten the online media learning curve. Target your approach and reach your ideal clients quicker in the medium of your choice.
YouTube 101
Using YouTube as a marketing tool is one of the best, and easiest methods for promoting your brand, message, and offer online. The YouTube 101 course walks you through the step-by-step process to build your online video library quickly, and how to achieve maximum attention quickly.
YouTube 101 will teach you how to:
1. Use the latest FREE tools to create, edit, and post effective video content for maximum brand awareness.
2. Avoid the common mistakes to bring confidence and relatability to your video content.
3. Use existing content from your CONTENT WRITING WORKSHOP to build scripts that design entire seasons of programming in as little as a few hours.
4. Repurpose audio from your recorded videos to apply to your Podcast for consistent, and effective marketing programs.
Podcaster Starter Kit
Podcasting as a marketing tool brings value to your business and brand awareness and allows you to communicate your brand message to a captive audience. Using well-scripted audio establishes authority in your industry, and best of all – it's one of the lowest-cost marketing methods available.
The Podcast Starter Kit program will teach you:
1. The best tools for creating great-sounding online events.
2. Tips and techniques to find your voice, build confidence and avoid sounding like an amateur.
3. How to use existing content from your CONTENT WRITING WORKSHOP to build scripts that produce entire seasons of programming in as little as a few hours.
4. The quickest and easiest way to get your XML/RSS feed distributed to all the major podcast venues available to you for FREE.
WordPress™ Walkthrough
WordPress as a web source is a flexible and powerful online tool. Unfortunately navigating its backend is a cross between computer engineering and rocket science. Our WP Walkthrough will get you up and running with this fantastic custom-website tool, debunking the myths and revealing the mysteries.
Your WordPress walkthrough includes:
1. The basics for online setup and installation with your current web hosting provider.
2. Resources to find and install the best WP templates available.
3. Backend walkthrough: What's the difference between a widget, and a plugin. Master this skill and you'll never be in the weeds again.
4. Basic structures: Sidebars, footers, and headers, what they are, and how to use them.
Sign up for your program today
The Online Marketing Immersion program is available in various formats:
1. 1-on-1 coaching for individuals who want real, intensive hands-on coaching to jumpstart their online marketing quickly.
2. Group online coaching for small business owners and teams that want to launch their campaigns effectively, and save money.
3. Á la Carte for those who already have some skills, but lack the tools in a specific area. Each module and bonus workshop listed above can be purchased individually. Note: Á la carte options are offered as one-on-one courses only.
Are you interested in participating in the IELA OMI program?
Let's talk about it.
Schedule your 30-minute discussion today.
IELA – ImagesEverything-Los Angeles | 2095 Atlantic ave. Long Beach ca 90806 | 213.760.2648 | info@iela.net