Starting your own online business is not easy, especially if you’re going the wild “solopreneur” route. You are the CEO, the janitor, the employee, the accountant, and every other possible job you can think of.

The reason you’re doing it this way doesn’t matter that much – maybe it's money, maybe it’s simply easier, maybe you’re going solo just at the beginning, and because you chose the road of the small business owner – the path of the entrepreneur – you need to utilize every tool that is at your disposal. This is where social media comes in.

With proper social media utilization, you can have an amazing marketing tool for free. This is important to understand because the standard tools for online marketing take a lot of time and can be quite expensive. Using social media, you can advertise your business, and show off your Professional Online Presence for free to dramatically improve your Google Ranking. 

Here are a few ways Social media should be your #1 tool for marketing in 2021

#1 Social media will help you snag a broader customer base

The most obvious benefit is that a huge amount of people spend hours on social media every single day. Many get their news from social media feeds, it helps them stay current with both world events and juicy gossip. But, it also provides people with access to various businesses and services.  This is where you come in.

Setting up proper dedicated pages on social media and maintaining these pages by posting content, and engaging, you gain a very powerful advertising tool virtually for free. The number of potential clients you can influence by using social media is huge, in fact – much larger than the number of people you can get via regular TV (discounting prime time slots).

#2 Social media can create more personal client relationships

As I’ve mentioned, social media creates a more personal and tight relationship with your customer base. Social media also allows you to create communities focused on your genre of expertise. It's also an excellent source for feedback, to help you fine-tune your message, branding, and mission.

If you use it properly, social media can give you the kind of A/B testing that cannot be obtained anywhere else. Experimenting is also easier, as will outreach and customer support. Not only that, but you will be able to develop trust, and obtain a more loyal customer base.

#3 Social media can help you to compete in the online business marketplace

This can either be a huge advantage, or (unfortunately) a necessity – it depends solely on the line of work you’re in. For some businesses, having your own social media pages is a huge plus – maybe because of the nature of the work itself, the culture of the profession. Some small business owners might not see social media as important, but this is a mistake. They're missing out on a large portion of customers they could not reach any other way.
Did I mention social media outreach is cheaper, and often easier to implement than standard online marketing?

#4 Social media can help you develop and maintain a solid brand idenity

An important part of any business is the development of a brand. It's your signature, something that makes you stand out.

You might notice that creating a brand as a small business owner may actually be easier than branding for a larger one. You have more freedom, more flexibility. By using social media properly, you can advertise your brand, mold it and update it thoughtfully. Because it's easy to update digital content, versus print, or broadcasts, like billboards or TV commercials.

If you want to, you can change your messaging and brand identity with the flick of a switch.

#5 A strong social media presence does amazing things for your S.E.O.

If you google your business focus and region you might find your website show up in the listing first, but more often than not, you'll also find your Social media content show up in the feed as well. Social media can get you a ton of traffic and improve your Google rankings. Shares on facebook don’t actually get Google’s algorithms moving but, these shares are an excellent way for people who are looking for you to find you. They help get your content out there, it gets people clicking on the links you want – and if people know your name, they can type it in the search engine. 

Social media is an excellent vehicle by which all the hard content development work you did can be seen and do its job. Most well written and consistent content will start showing up in Search engine feeds within 30 days of posting- this includes Social media posts.

#6 Social media is an ROI rocket in your pocket

By now, you should be convinced of just how important social media is for your online business. It’s not just about likes and sharing and communicating with high-shool friends you don’t like – social media can actually be a powerful, marketing tool. From your Google ranking to establishing your business acumen, nothing beats Social media for outstanding Marketing return on investment.

To learn more about how you can use all the tools social media has to offer, consider joining my Facebook group- OMI- Online marketing immersion, where we talk about all-things marketing for new businesses online. And consider my Online Marketing Immersion program to learn more about ways you can create your own Professional Online Presence.