I'm creating a new content development schedule for myself, and I'm passing the info on to all of you. This week I'll be posting one vital step towards a strong brand identity every single day- I hope you hold me to it.

Today we're covering the first step to establishing your Powerful Brand.

HERE'S WHY: Getting clear on your brand identity will help keep you on track. Businesses without a clear brand identity suffer from confusion, distraction and mission creep.

Please know this: Your brand is more than a creative logo, it is your entity. It's who you are, what you believe in, and what customers can expect when they engage with your brand.

Building a strong brand takes effort, and these 6 steps can help get you there. Here's the first step for today.

1. Brand Identity

If you need some help determining your brand’s mission, vision, overall business goals, naming your company, or coming up with the tagline consider getting help from our FB group here or set up a Free 30-minute coaching call me, I am here to help.

Brand Identity typically includes:

•Ideation for your company name: Is it relevant to your services, does it speak to your audience?

•Tag line: What would be a client's big takeaway in a few words?

•Brand positioning: What industry are you working in? What problems do you intend to solve?

•Brand story: How did we get here? What's your 'Why?"

•Messaging: Your messaging is your Who/What/HOW statement.

Finish this sentence: "I help _____[Your Perfect Viable client group]
looking for/suffering from _________________[Their biggest challenge]
find ______________[The solution you bring to the table]
through __________[your method for getting them there]

These services should be strategic, relatively permanent, and take a lot of rounds of edits to find the perfect fit for your goals and brand personality.

There are TONS of youtube videos and articles online about establishing your brand's function, purpose, and mission. Do your research and get clear, it's through this clarity you will find your path forward and an easy straight line to success.