As the flagship of your Professional Brand, your logo should represent the essence of your company’s personality. It should be instantly recognizable, legible, true to your brand’s personality, and unique.
It should also function correctly, it should be flexible, portable, relevant, and in design: timeless!
Branding agencies will design 3-5 versions with about 4 rounds of edits. Crafting a logo can often be subjective and time-consuming, so you need to take time to consider the work that may go into developing a logo to your liking.
A smart process would be to collect a list of logo samples, fonts, colors, and styles you prefer to share with your designer, this will give him or her a place to start when delivering your first round.
Logo design Myth Number 1: Designing a logo is fun and easy
If you are a professional in logo design and visual communications you – of course – can do this yourself. If you are NOT a professional designer- then by all means; DO NOT DESIGN YOUR OWN LOGO.
Here are some resources you can apply to help you get started.
Here's a little .pdf I designed to help you avoid those logo-design mistakes
8 Ways to fail in the logo design Game.
Don't want to spend a lot of money on a designer?
Try out these resources:
99designs
Remember- it's easier to design a logo right the first time, and a pain in the butt to change it everywhere you apply it later on. Good Luck!
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